Maurizio Gucci won control of his family's company after twenty years of feuds, lawsuits and a tax trial that sent his uncle Aldo to prison, then sold the last family shares in 1993. Two years later he was shot dead on the steps of his Milan office, and in 1997 police arrested his former wife, Patrizia Reggiani, who had paid for the killing. This episode follows the whole story: Guccio Gucci's shop in Florence, Aldo's empire, Paolo's accusations, Maurizio's takeover, Investcorp, the murder, the undercover sting, the trial of the black widow, and the company's revival without the family.
Founder Stories tells the story of one founder per episode, told plainly and in order.